How

How My Niche Found Me

06.10.07 | Comment?

Having already decided that I wanted to create a blog, a (hopefully) money making blog at that, and having committed to writing on a topic I knew, motorcycling, I was well into the part of planning where I was evaluating the software I would use and the hosting service I would go with.  This would take some time, so in the mean time I wrote down any idea’s I might have to use as topics on my website.

It was during this time, on the way home from work one day, that I saw my first Can Am Spyder.  Okay, I had seen one before, but that was a picture, on the Internet, and I had dismissed it as I had every other concept vehicle I saw.  Sure it was cool, but would it me built?  History said no.

But now I was seeing not one, but two, on my local streets, which would never be confused for some secret test track.  I knew there was a motorcycle dealership right around the corner, so I thought maybe that was where they came from.  When I got home I immediately went to the computer and started trying to find information on the vehicles I had seen.

Turns out, there was a ton of information.  Every motorcycle, car, and technology site on the Internet had some form of review of the Spyder.  But something was missing.  Though a lot of sites had covered the vehicle, no site spent more than one post on it.  The Spyder was too far outside everyone’s niche; it was a novelty to mention before getting back to their particular genre.  An so there it was.  The answer.  My niche.

I figured that enough people would be interested in the Can Am Spyder that if they found one site that continually updated them with information about it, and consolidated all of the Internet information already available for it, that those readers would form a continuing readership.  And so Three Wheel Revolution was conceived.

An underserved group + a wealth of information = readership.

Now all I needed was a name.


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