Once I was committed to the idea of becoming a blogger, I needed a topic to blog about.  Some people don’t worry about such things, they simply write whatever comes to them.  But everything I read told me that I should create a coherent theme for my blog and stick to it.  In that way I would build up a readership, and the more people reading, the more likely one or two will click on an ad, and voila, instant millionaire (kidding).

I have a white board at home and my wife and I use it to keep track of our budget an grocery list, and other thing we need reminding about.  I cleared a spot in the middle of the board and I wrote the following: “What is it, that I have enough passion and experience in, that I could write about consistently and intelligently, and that people would want to read, and these people would be inclined to spend money on the subject.”  Lengthy, I know.  But it asked exactly what I needed to know.

I took that question to my family, my friends, and even to people at work.  I looked at that question many times a day for several weeks.  I wrote done any responses I got, either from my own thinking or from others.  I was looking for the magic topic.  Turns out, there isn’t one.  So I settled on the next best thing.  For me, anyways.

I have been riding motorcycles for the better part of 2 decades now, and it is a topic I am passionate about, and know a little something about, and am certainly opinionated about.  I also have been known to purchase motorcycle related items direct from internet retailers, so I know people spend money online on the topic.  It felt like a good fit.  So I committed to becoming a blogger about motorcycling.

But the more I read the more I felt I needed a niche.  More on that in my next post.